Trends

• Home gardening is a $30 billion industry with a projected growth rate of 21% (2004 – 2008). Much of the growth in this sector is attributed to Baby Boomers and the rise in home and garden media.
• Gardening is rapidly becoming the #1 hobby in the U.S. It’s estimated that over 78 million adults participate in gardening activities annually, spending over $400 per year on gardening and garden beautification products.
• Baby Boomers are largely contributing to the growth in this industry due to their ability to purchase home gardening products, time to participate in this activity and the desire to extend a healthy lifestyle beyond their physical body and into their physical environment.
• Because of this interest in home gardening, media alternatives have sprung-up to meet the demand for additional education. Publications like Martha Stewart Living and broadcast TV and cable network shows like Home & Garden Television (HGTV) have fueled this demand and even enhanced interest by promoting unique ideas for self-fulfilling household projects.